Conditions over the last few months have hastened already-growing video streaming behaviors. The demand for increased entertainment options and the heightened need to keep informed have resulted in more video consumption overall, inclusive of streaming. For example, 36% of adults have recently added a new streaming service to their viewing routines.
This consumer behavior coupled with the launch of several new streaming services means that streaming video offers advertisers more opportunities to reach and engage consumers.
This 10-minute read will bring you up-to-date on the latest trends and consumption around streaming video with actionable takeaways to inform your marketing strategies and media recommendations.
What you’ll learn:
To equip yourself with the latest on video streaming, download the report.