Marketer's Guide
We're Going Live: How Consumers Are Living Vicariously Through Live-streamed Events In The Time Of COVID-19

Audiences are streaming video more than ever.

During COVID-19, video streaming became a daily activity for nearly half of the adult population.

In this report, We’re Going Live: How Consumers are Living Vicariously Through Live-Streamed Events in the Time of COVID-19, we look at the rise of live-streamed events and the opportunities for marketers as consumers begin to virtually enjoy events they ordinarily would have attended live.

The continuous need for content is driving audiences to expand video viewing behaviors. This translates to additional reach across more audiences than ever.

In this report, you’ll learn:

  • Why reaching consumers where they are is more important than ever, across all screens and platforms
  • How you can develop and deepen trust between consumers and your brand through content they are passionate about
  • How ‘live’ events provide unique and creative opportunities for marketers to reach consumers
  • How to give your customers the opportunity to engage with you through creative content that entertains


To see how consumers are living vicariously through live-streamed events during the pandemic, download the guide.


During VAB Streaming Week, we shared the latest data, important trends and new insights around streaming. If you missed any of the releases, you can find them here.

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