Virtual Learning Series
VAB INSPIRE Full Recap: Spring 2020

VAB INSPIRE: Online Learning Series

Spring 2020 

The current environment has marketers questioning everything – their strategies, budgets and messaging. We are answering your questions about the trends impacting brand marketing and media strategies right now through VAB INSPIRE, our virtual learning series.  These 30-minute sessions will help you to make informed decisions that protect and grow your brand during this time.


View the full discussions below


Session 1: Video Viewing in the Time of COVID-19 in partnership with Xandr

VAB's Marianne Vita & Xandr's Charlotte Lipman shared insights on new viewing habits and how  you can best adapt your strategy to the "new normal." 

Reports Referenced:

Make Yourself at Home: Video Viewing in the Time of COVID-19

As Time Goes By: How Media Consumption is Helping America Cope

 

Session 2: Right Message, Right Time in partnership with Ampersand

VAB's Marianne Vita & Ampersand's Marion Hargett and Justin Rosen discussed best TV-buying practices for an audience-first model. We also welcomed leaders from MAGNAGLOBAL and Modi Media into the discussion to share what they're hearing from brands right now.

Reports Referenced:

Make Yourself at Home: Video Viewing in the Time of COVID-19

As Time Goes By: How Media Consumption is Helping America Cope

Session 3: Should I Continue to Advertise During This Time of Economic Uncertainty? 

VAB's Danielle DeLauro & Jason Wiese provided a historical perspective as well as a refresher on the marketing principles that protect brand health and financial stability. 


Reports Referenced:

Keep Calm and Advertise On: How to Successfully Navigate Your Brand Through an Economic Downturn

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Session 4: Should I Continue Advertising on TV During This Crisis? In partnership with Cadent

VAB's Jason Wiese talked with Cadent's Jes Santoro to showcase concrete, real-world analysis and case studies demonstrating how spend impacts brand outcomes, in both long and short term.

Reports Referenced:

Direct Outcomes : Analyzing The ‘Big Bets’ DTC Brands Are Making On TV

Direct Effect - Driving Intent For Emerging DTC Brands 

As Time Goes By: How Media Consumption is Helping America Cope 

Keep Calm and Advertise On: How to Successfully Navigate Your Brand Through an Economic Downturn  

Make Yourself at Home: Video Viewing in the Time of COVID-19  


Session 5: Explore the Nuances of Consumer and Media Behavior During the Time of COVID-19 in partnership with NY Interconnect

VAB's Marianne Vita & Kathy Grey spoke with NY Interconnect's Charlie Holmes and shared findings that identify marketing implications and actionable takeaways for your plans.

Reports Referenced:

Make Yourself at Home: Video Viewing in the Time of COVID-19

As Time Goes By: How Media Consumption is Helping America Cope

 

Session 6: The Impact of Second-Screen Behavior and Capitalizing on the Growth of Social Media

VAB's Jason Wiese & Reed Kiely explored viewer engagement, specifically how it relates to second-screen behavior. 

Reports Referenced:

#AloneTogether: Culture in the Time of COVID-19

#VideoisSocial: How Premium Video Leads Online Conversations  

As Time Goes By: How Media Consumption is Helping America Cope

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