How Mood Lift = Brand Lift at the Cinema

2024's box office hits prove just how much audiences crave the joy of cinema. Brands can ride the wave too.

As consumers choose to escape doomscrolling and re-embrace real-life experiences, cinema answers the call with its unique blend of comfort, joy, and community. This creates an ideal setting for brands to connect with consumers when they’re most receptive to advertising.

Cinema puts people in a good mood, and a positive mindset leads to a 18% increase in brand favorability and 35% higher purchase intent. With more consumers going to the movie theater than any other live event, now is the time for brands to harness those feel-good moments.

In this report, you'll find data & insights on how:

• Consumers are making the shift from social media to real-life experiences like cinema.
• Cinema delivers the quality content, good vibes, and social connection people are looking for.
• The positive mindset inspired by cinema drives powerful outcomes for brands.

Here's a sneak peek at the report: