Show Me the Money: How Moviegoers Outspend Across 20 Categories
Insights: Fast Facts

Show Me the Money: How Moviegoers Outspend Across 20 Categories

January 2025 Update — Consumer spending data proves moviegoers’ superior buying power drives bigger sales for brands

Meet the high-value consumers who are spending more money with your brand—moviegoers.

We have the hard data proving moviegoers consistently outspend non-moviegoers across 20 major categories, from travel, ecommerce, to health and restaurants. Affluent, active, and culturally engaged, moviegoers have a diverse set of interests that align with a wide range of brands.

 

What’s Inside the Report?

  • Annual expenditure data across 20 categories, comparing moviegoers to non-moviegoers in dollar amounts per person
  • Spending insights segmented by five key demographics:  Adults 18+, Adults 18-34, Affluent Consumers (HHI $100K+),  *NEW*  Adults 25-44, Adults 25-54
  • Actionable strategies for leveraging cinema as an ad platform to reach moviegoers

 

Why Download?

Get the hard numbers you need to make smarter decisions.  This report is your roadmap to finding the big spenders that deliver more bang for your media buck.

 

Here's a Sneak Peek:


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