2018 VAB MULTISCREEN TV ADVERTISING CAMPAIGN
When new digital-native brands are ready to accelerate growth, they enlist multi-screen television for its proven ability to deliver results. Performance-driven companies know exactly what works for driving business and that's why TV spending among these innovators continues to skyrocket. Don't take our word for it. Hear the founders of two diverse, data-driven ecommerce companies explain how TV helped their business become known.
Television. Be Known.
Niraj Shah
Co-Founder & CEO
Steve Conine
Co-Founder & Co-Chairman
The Wayfair brand is only a little over six years old and we've been able to build it as a household brand very quickly over just the last few years. Without using television, I don't think we would be where we are today.
You can really connect emotionally with your customer and its been interesting to see how TV has helped us build a richness with our brand.
Christine Hunsicker
Founder & CEO
TV's been a critical component of us getting to where we are. our data scientists spent a bunch of time to prove out the true effect TV has on our business. We saw significant movement, in a positive direction, after we started advertising on TV.
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