VAB STORIES: Direct to Success Founders Event
VAB Signature

2019 Direct to success event

During this VAB hosted event, attendees heard the founders of two profitable, direct-to-consumer brands share their success stories and real-world growth strategies.

Meet the Founders

John Foley

Founder & CEO


Jerry Hum

Co-Founder & CEO

Touch of Modern

Discover how founder John Foley’s Kickstarter campaign turned into a billion-dollar company with close to a million US members. While the company’s growth has primarily been attributed to the Peloton Bike, John never intended for Peloton to be a bike company. Hear how he has quickly evolved Peloton from the Bike, to the Tread, to a global live streaming content company in less than seven years.

Learn how founder Jerry Hum and his three friends built a profitable company based on the idea that millennial men like to shop. Touch of Modern’s innovative strategy of focusing on unique and new-to-market products not easily found at retailers has resulted in being named one of the 500 fastest growing private companies in America by the Inc. 5000 for two consecutive years. The founders were awarded the “Forbes 30 Under 30” in 2016.


THE LODGE@VIACOM   Rooftop 1515 Broadway, 7th floor


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