The Global TV Group presents An Online Talk with Sean Cunningham on the Halo Effect of TV- webinar
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Online Talk with Sean Cunningham on the Halo Effect of TV

How can brands enhance their reputation, bring credibility to their product offering, and start accelerating their path to TV?  Discover how you can upend the traditional marketing playbook and drive measurable results across your brand's life stages with TV as the growth engine. 

The Global TV Group presents an Online Talk where Sean Cunningham, the president and CEO, VAB and president of The Global TV Group shares VAB's ground-breaking work on the Halo Effect of TV.  

To illustrate TV's influence on driving business outcomes and growth by life stage, VAB took on a comprehensive analysis of hundreds of brands (both DTC and non-DTC) who have turned to TV as a way to drive their businesses forward. The rich analysis, together with various case studies, is the focus of this discussion. 

A recording of the full webinar and accompanying PowerPoint presentation is available HERE

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