VAB’s Sean Cunningham on Helping Marketers Weather Covid-19 and Economic Downturn
We were pleased to speak with ITVT/TVOT on an episode of the "Televisionation” podcast exploring the advanced/interactive-TV industry in the coronavirus/Covid-19 era. This episode features Sean Cunningham, VAB President & CEO, discussing how VAB is helping marketers navigate the COVID-19 pandemic and the ensuing economic downturn. Through our work, he explains the importance of advising marketers to embrace such developments as addressable TV and attribution, and more.
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