Become a Member

As a member of VAB, you are part of a community of advertising professionals and gain access to insights, connections and resources to help ensure you stay current and ahead of what’s next in the industry.

We offer a variety of premium benefits along with memberships for every business size and type.

Some of our member benefits include:

Custom Insights and Research: Unrestricted access to our constantly expanding collection of 2,500+ pages of VAB Insights content two weeks before non-members.

Networking and Promotion: Liaise with top industry executives in the advertising community. Promote your company through VAB events, social media and webinars.

Bonus VAB Insights Content: Access to exclusive analysis and data only released to VAB members.

Expert Advice and Support: Let one of our lead strategies or analysts tackle your toughest questions.

VAB Membership Categories

Premier Members

Enterprise-level companies that create or distribute ad-supported premium video content including:

  • Broadcasters; national, regional and local cable companies.

  • MVPDs (cable systems, telecommunications companies, satellite companies)

  • Widely distributed pure-play digital video companies (OTT/streaming, etc.)

  • Cinema advertising companies

  • Widely distributed place-based video companies

  • Mass media publishing companies

Professional Members

Media companies that are emerging and new content providers or distributors in the video ecosystem.

  • Examples include: emerging streaming/OTT platforms, individual local broadcast station or affiliate, video production or creative services-related company, advertising sales rep firm, other ad-supported content providers or distributors.

  • Professional members can evolve to premier member status depending on the achievement of "peer" to premier level in advertising revenue and distribution.

Associate Members

  • VAB associate membership is available to suppliers, research and measurement companies, vendors, digital / technology companies, and private equity firms who support the media and marketing industry.

Individual Members

  • Individual self-employed consultants within the media and marketing ecosystem.

Academic Members

  • We are proud to provide current university students and faculty with complimentary access to our Insights content, based upon a valid .edu email


Only qualified marketers at non-member companies receive complimentary access to VAB Insights content. To learn if you qualify for complimentary access, click here.