2018 was a record-breaking year for cinema,
with the highest-grossing domestic box office ever.
Millennials not only bought over 550 million movie tickets but were also persuaded in droves to engage with brands both online and offline by cinema advertising.
This engagement was driven by younger millennials, who represent 9% of the population, but account for over 26% of the box office.
Watch this video to learn more about the power of this billion-dollar ad platform and its ability to drive action by millennials and deliver outcomes for brands.
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