The Echo Chamber Effect

Assume Nothing, Investigate Everything.

We’ve all become familiar with how echo chambers work and just how much trouble can come out of hearing a skewed set of views repeated so much that those views become reality.

In constantly meeting with advertisers and their agencies, it became clear that an echo chamber of assumed truths and trends grew into echo-assured consumer media seismic shifts. One of these assumed truths involves the rise of ad tech supplanting incumbent TV as the leader in video advertising.

There’s just one problem with this sure shift:

If you jump out of the echo chamber for a minute and check the actual facts, based on industry trading currency, this perception is not reality.

Have a quick read of the pages that follow and then do what we do to break free of the video ad echo chamber: Assume nothing and investigate everything.

Simple Truths About Video