The Essential 10 of Q1 2026
Insights: The VAB Top 10

The Essential 10 of Q1 2026

VAB’s must-read charts of the first quarter, from attention on CTV and political advertising to the realities of the internet, AI, measurement solutions and more.

The Essentials You Need to Stay In-The-Know

Looking for the top-line trending insights you need to take your advertising strategy to new heights? We’ve rounded up all the essentials so you can get straight to the stats.

Download for the latest on:

  • CTV Viewer Attention: Premium Video Platforms keep viewers engaged with their ‘eyes on screen’ for longer than YouTube
  • Trusted News Sources: Americans overwhelmingly trust TV news over any other digital media source like social or AI
  • Consumer Fraud: Social media scams that tug at the wallet, heart and mind cost U.S. consumers nearly $2 billion annually
  • Sports Streaming By Multicultural Audiences: Hispanic, Black and Asian all over index against basketball and boxing
  • The Need for AI Fluency: The growth of AI-driven advertising is a sign of how important AI education should be for marketers
  • And more!

Want to dive deeper? Click the report thumbnail on the top right of each slide to unlock the full reports.

Here's a sneak peek:


Get Immediate Access To Our Content

You have questions. We have answers.

Get immediate access to our Insights library.