The Q2 Essentials Every Marketer Should Know.
Elevating your strategy has never been easier. VAB curated the Essential 10 Charts of Q2 2026, giving marketers access to the topline trending insights shaping the industry. Uncover what matters the most and make an impact with your marketing strategy!
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- Pharma TV Spend: Investment was up 53% in the two quarters after the FDA crackdown on deceptive drug advertising
- Unsafe Content on YouTube: Over the last seven years, the platform has had to remove nearly 220MM videos for violations
- How Credibility Creates a Halo Effect: Viewers are more than twice as likely to have a higher opinion of local TV news advertisers
- Cinema Driving In-Store Visits: Most moviegoers make dining and shopping a habitual part of their overall experience
- World Cup Fandom: The tournament combines national pride with global support as fans rally behind multiple teams
- And more!
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