How Marketers Can Authentically Connect With Hispanic Shoppers
Insights: Fast Facts

How Marketers Can Authentically Connect With Hispanic Shoppers

The growth of the Hispanic audience, significance of holidays and how marketers can create authentic connections in 2025 and beyond.

Hispanic consumers connect with brands that use values-driven messaging.

Looking to expand reach, build connections and drive sales? Look no further than one of the fastest-growing audiences in the U.S. – Hispanics, who now account for 15% of total U.S. consumer spending.

Download now to learn why Hispanic consumers are driving holiday spending and how marketers can build real connections that drive results.

What's Inside the Report:

  • Audience Stats: U.S. Hispanic population projections, average annual household expenditures, median age and more
  • Importance of Holidays: Aggregate expenditures by category, holiday spend projections and holiday traditions
  • How Marketers Can Connect During the Holidays: Values-driven messaging, utilizing Spanish language ads, driving results through inclusivity and more

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