Viewability is a key metric in digital advertising that tracks ad impressions seen by real people
Why is viewability so important? If someone needs to scroll through a webpage in order to see your advertisement, then the advertisement risks missing out on recorded impressions. Simply put, impressions that are sold but never viewed cause advertisers to waste millions of dollars each year.
This report highlights viewability data, enabling marketers to better understand the likelihood of their ads being seen.
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