As the internet becomes the modern storefront, generating website traffic takes on a higher priority in marketing.
This is particularly true for brands that depend on advertising to generate high sales volume on a short notice.
In this report, we looked at 125 brands in six categories—restaurants, retail, travel, telco, finance and insurance—that collectively accounted for more than $30 billion in TV advertising in 2014.
For the analysis, we explored the correlation of TV spend to web traffic. Our findings were decisive, with a clear correlation between TV spend and web traffic. Here are a few highlights:
- 102 of the 125 call-to-action brands (82%) we analyzed showed a direct correlation between TV spend and website traffic.
28 out of the 40 brands (70%) whose unique visitors had decreased similarly had decreased TV spend.
- 74 out of the 85 brands (87%) whose unique visitors had increased similarly had increased TV spend.
Major call-to-action advertisers increased spending by 15% on TV from 2011 to 2014
102 of the 125 Call-to-Action Brands Analyzed Exhibited a Direct Correlation Between TV Spend and Website Traffic
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