This oft-used phrase has continued to permeate every corner of American society over the last two years. The concept has been further amplified by recent data-sharing and advertising scandals on some media platforms.
While politics has the ability to divide the country, the desire for trustworthy and accurate news sources is what unites voters.
The VAB recently conducted a custom survey to better understand the effect of “fake news” and trust among voters, as well as the power that media and advertising have on voters during the election cycle.
As some platforms unintentionally allow the dissemination of unverified news stories and political ads, television is trusted because it provides an environment that features 100% professionally produced news.
According to our survey, this trust is also why television is the most influential media throughout a voter’s decision-making process:
The combined power of multiscreen TV further strengthens the influence that TV brands have among voters of all ages, genders, demographics, occupations and political party affiliations.