Brands should embrace the power of data-driven audience targeting across all of premium video

TV has fragmented and marketers constantly debate where to spend their ad dollars. While streaming proliferates, linear continues to play an important role so this whitepaper is here to help explain why the savviest marketers are ones that use data to connect fragmented audiences across all premium video platforms.

Featuring data and stats on:

• Share of monthly time spent with TV
• U.S. TV and connected TV (CTV) ad spend
• Multi-platform campaign impact on purchase intent
•  And more!

You'll Learn:

• Why the best way to meaningfully connect with target audiences is by leveraging all premium video channels
• Why TV is a unique channel for pharma marketers
• How healthcare brands navigate privacy laws

In partnership with