Within this challenging landscape, a bright opportunity is found within cinema advertising.
While advertisers pursue elusive millennials across devices, this group can easily be found—undistracted, attentive and engaged—at the local Cineplex, which has become the new living room away from the home. Beyond just millennials, advertisers have been flocking to cinema as a way to further engage captive, desirable audiences. For example, in many ways, the cinema audience is highly valuable to advertisers—they are highly active and are spending more across several categories.
The powerful force of cinema advertising has made it hard for consumers to resist taking action after seeing an advertiser’s message on the big screen. In our custom analysis, it’s clear that for several brands, there is a correlation between their increased TV spend and growth in website visitors. This analysis explores the strength of cinema advertising and value of the moviegoing audience to marketers.