Cinema’s highly desirable audiences, high-impact advertising and proximity to commerce turns emotion into action
Going to the movies is an intentional act of seeking entertainment, and when paired with the powerful emotions films evoke, it creates meaningful opportunities for brands to drive results.
Cinemas anchor shopping experiences across America:
- 75% of cinemas are within 1 mile of a clothing store
- 55% of cinemas are within 1 mile of a shopping mall
- 80% of cinemas are within 5 miles of a grocery store
- 73% of cinemas are within 5 miles of a home improvement store
What’s inside the report?
- Sizing the retail opportunity by examining how retail shopping is still predominantly powered by in-person sales
- Data on how moviegoers love shopping, exploring new products and are willing to spend their money on what they want
- How movies ignite emotion, which then leads to sales
- Case studies from National CineMedia, Screenvision and Affinity Solutions with examples of how cinema drives incremental foot traffic and transactions
- Plus, a look at the upcoming movie slate!
Why download?
You’ll get a closer look at the power of movies to drive retail sales throughout the United States.
Here's a sneak peek:
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