Quick Hitter
“Average Audience” Comparable Metrics: Multiscreen TV Brands vs. Online Platforms – March 2020

This custom report series explores how multiscreen television compares to popular online destinations.

We analyze each platform’s average minute audience (AMA) to understand where consumers can be found in any given minute across major demographics.

Comparable metrics show that consumers of all ages spend more time with multiscreen TV brands than the major ad-tech platforms.

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