“Average Audience” Comparable Metrics
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“Average Audience” Comparable Metrics

Multiscreen TV Brands vs. Online Platforms – December 2020

This custom report series explores how multiscreen television compares to popular online destinations.

We analyze each platform’s average minute audience (AMA) to understand where consumers can be found in any given minute across major demographics.

Comparable metrics show that consumers of all ages spend more time with multiscreen TV brands than the major ad-tech platforms.

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