Multiscreen TV Case Studies by Category
Insights: Case Studies

Multiscreen TV Case Studies by Category

Brand success stories highlighted through real-world multiscreen TV case studies

40 total TV advertising case studies across 12 different categories

See how brands across these 12 different categories approach business challenges, implement strategic solutions and drive real-world outcomes:

  • Automotive
  • Business-to-Business (B2B)
  • Consumer Packaged Goods (CPG)
  • Entertainment & Tune-In
  • Financial Services & Insurance 
  • Health, Wellness & Beauty
  • Home
  • Pharmaceuticals
  • Restaurants
  • Retail
  • Technology
  • Travel

You'll learn how multiscreen TV drives business outcomes through the funnel:

Upper Funnel Outcomes

Awareness

Multiscreen TV campaigns that expand reach and drive brand recall against a brand’s best customer prospects

Sampling of awareness‑based outcomes that can be measured:

  • Reach / Reach Extension / Incremental Reach
  • Ad / Brand Recall
  • Cost Efficiencies (Reach / Targeted IMPs)

Mid‑to‑Lower Funnel Outcomes

Action

Multiscreen TV campaigns that increase the likelihood the intended audience will be motivated to act

Sampling of action‑based outcomes that can be measured:

  • Conversion Rates (website traffic, app downloads, subscription sign‑ups, tune‑in, foot traffic)
  • Sales / Revenues
  • Optimizations / ROI
  • Cost Efficiencies (Conversions)

Full‑Funnel Outcomes

Awareness + Action

Multiscreen TV campaigns that expand reach and drive brand recall while also increasing the likelihood that the intended audience will be motivated to actf*

Sampling of full‑funnel outcomes:

Reach → Brand Recall → Conversion → Sales → Optimizations → Cost Efficiencies

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