40 total TV advertising case studies across 12 different categories
See how brands across these 12 different categories approach business challenges, implement strategic solutions and drive real-world outcomes:
- Automotive
- Business-to-Business (B2B)
- Consumer Packaged Goods (CPG)
- Entertainment & Tune-In
- Financial Services & Insurance
- Health, Wellness & Beauty
- Home
- Pharmaceuticals
- Restaurants
- Retail
- Technology
- Travel
You'll learn how multiscreen TV drives business outcomes through the funnel:
Upper Funnel Outcomes
Awareness
Multiscreen TV campaigns that expand reach and drive brand recall against a brand’s best customer prospects
Sampling of awareness‑based outcomes that can be measured:
- Reach / Reach Extension / Incremental Reach
- Ad / Brand Recall
- Cost Efficiencies (Reach / Targeted IMPs)
Mid‑to‑Lower Funnel Outcomes
Action
Multiscreen TV campaigns that increase the likelihood the intended audience will be motivated to act
Sampling of action‑based outcomes that can be measured:
- Conversion Rates (website traffic, app downloads, subscription sign‑ups, tune‑in, foot traffic)
- Sales / Revenues
- Optimizations / ROI
- Cost Efficiencies (Conversions)
Full‑Funnel Outcomes
Awareness + Action
Multiscreen TV campaigns that expand reach and drive brand recall while also increasing the likelihood that the intended audience will be motivated to actf*
Sampling of full‑funnel outcomes:
Reach → Brand Recall → Conversion → Sales → Optimizations → Cost Efficiencies
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