Over 33 billion hours of sports programming is viewed annually with live sports airing every day of the year.
To some, sports is life. To many others, it’s a central passion point. And to almost all, it represents compelling, engaging and consistent content fueled by the combination of real-life action and drama unfolding before their eyes.
With almost 11,000 national live sporting events airing annually, TV viewers have the opportunity to indulge in one of their favorite passions—sports—every single day of the year. Whether it’s football, baseball, basketball or international cricket, there is always something live on TV with an average of eight major sports, along with countless niche ones, active in any month.
People have an insatiable appetite for content of any kind that surrounds their passions and, for sports, it all begins with TV and multiscreen TV brands. This report illustrates how TV brands live in the center of the sports ecosystem. A few highlights:
- On average, there are at least 10 live sporting events airing on national TV each day.
- 96% of Persons 2+ watch live sporting events annually.
- 99% of sports viewing among millennials is “live” or “live + same day.”
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