Co-viewing, watching linear TV content with others, has a significant impact on ad engagement.
Data shows that when groups of people view TV programs together, it can increase their attention, an important benefit to advertisers.
Overall, family TV viewing in general is undervalued, and more people in a room watching TV actually increases attention for programming and for advertising.
Consider the following statistics:
- 63% of viewers engage in discussion about what they are watching when co-viewing.
- 26% talk about the products/brands they see with others.
- 24% search for products/brands they see online while co-viewing.
23% purchase a product/brand online while co-viewing.
Co-viewers Are Extremely Attentive As 6 Out of 10 Pay Full Attention to Video Content On Linear TV and Are Less Likely to Change the Channel
Overall, Co-Viewing Leads to Discussion About Products/Brands Advertised and Promotes Viewer's to Take Action
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