Our Top 10 Charts of Q3 2025
Insights: The VAB Top 10

Our Top 10 Charts of Q3 2025

VAB’s 10 most popular charts from the quarter – Sports Fandom, holiday shopping, programmatic TV investment, DTC spend, sports, unsafe YouTube content and more.

Stay up to date with VAB’s 10 must-see charts from Q3 2025.

We know you’re busy, so we’ve summed up our most popular insights content this quarter. In 10 quick charts, see what’s hot in marketing right now.

What’s inside the report?

 

  • Holiday Shopping – TV gets the gift ideas going… Almost 60% of shoppers find gift ideas from ads!
  • Programmatic TV Investment – Where marketers are getting budget to fund their programmatic CTV campaigns
  • Top KPIs for Video Ad Campaigns – See the difference between products with short and long purchase cycles
  • DTC TV Spend – The brands driving the largest DTC ad investment ever
  • Absolute Cinema – Why the movie theater environment evokes emotions which enables brands to connect with audiences
  • ...and lots more!

Here's a sneak peek:


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