Looking for real-world examples of how brands implemented a cross-platform measurement solution to understand their campaign’s impact on business outcomes?
605, a cross-platform, measurement & attribution company, shares an example of how they did this analysis for a leading brand. In this case study, you’ll learn:
- How this cross-platform analysis led to recommendations on creative messaging, media strategy and consumer targeting
- The 4 recommendations for marketers in setting up and measuring their own campaigns
A Case Study in Measuring Success of TV and Digital Advertising Through Cross Platform Attribution
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