Setting the Stage for 2022

Important Trends to Help Prepare Marketers for Decision-Making in the Year Ahead

To help marketers prepare for the year ahead, we’ve identified 5 of the most important industry trends. Each one is illuminated by our research and insights to help better inform decision-making in the year ahead.

In this piece, we'll set the stage and provide context around 5 industry changes that we foresee coming this year, such as:

• A greater emphasis on modern media measurement
• Continued growth of converged TV & video streaming
• Positive momentum in audience-based buying
• Multiscreen TV driving business results
• Increased value of multicultural audiences

By staying up-to-date on alternate measurement, media buying and video consumption trends, marketers can gain a critical understanding of the important trends to keep in mind throughout 2022.