Important Trends to Help Prepare Marketers for Decision-Making in the Year Ahead
To help marketers prepare for the year ahead, we’ve identified 5 of the most important industry trends. Each one is illuminated by our research and insights to help better inform decision-making in the year ahead.
In this piece, we'll set the stage and provide context around 5 industry changes that we foresee coming this year, such as:
- A greater emphasis on modern media measurement
- Continued growth of converged TV & video streaming
- Positive momentum in audience-based buying
- Multiscreen TV driving business results
- Increased value of multicultural audiences
By staying up-to-date on alternate measurement, media buying and video consumption trends, marketers can gain a critical understanding of the important trends to keep in mind throughout 2022.
Setting the Stage for 2022
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