Automotive is collectively one of the largest category spenders in TV, and the growth in expenditures has outpaced the overall marketplace over the last few years.
Automotive brands continue investing in TV for the simple fact that they know it works.
When major brands shift gears in their media mix, they tend to also see a correlated impact on their web traffic. Brands are more likely to see their traffic increase when they spend more on TV or, conversely, see their traffic decrease when they spend less on TV.
This report is another proof point in our series of analyses that showcases the strong correlation between TV investment and website traffic. Among the brands analyzed in this study, 75% demonstrated a significant correlation between TV spend and website traffic.
Deep Dives: Select Examples of Brands’ Demonstrated TV Spend / Website Traffic Correlation
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