Tailor-Made Television

Time-shifting refers to the ability of a consumer to access premium TV content when, where and how it is most convenient for them.

The primary ways viewers time-shift is through their Digital Video Recorder (DVR), set-top-box Video on Demand (VOD) and TV Everywhere (TVE) accessed with their cable/satellite/telco log-in authentication.

The options for time-shifting have grown and reflect the increasing demand of consumers to enjoy more of the content they love. This freedom of choice appeals to a wide range of viewers across age groups, income brackets and ethnicities, with each group having a specific preference on how they access content beyond live airings.

This three-part report series provides an overview of the main ways consumers can time-shift their TV viewing through DVR, Video on Demand and TV Everywhere. We define each, size the landscape, discuss how many consumers are time-shifting and review the profiles of time-shifting consumers.