The Essential 10 of Q3
Insights: Essential 10

The Essential 10 of Q3

VAB’s Must-Read Charts of Q3—from creators, podcasts and cinema misconceptions to ad safety, news & political, measurement education & more

The Q3 Essentials Every Marketer Should Know.

Get a snapshot of the data driving today’s media landscape with VAB’s Top Charts of Q3 2026. We’ve pulled together the key insights marketers need to know—from the latest industry trends to the numbers behind what’s happening now. 

Explore the charts, uncover the takeaways and put the latest insights to work.

Download for the latest on:  

  • Podcasts Going Visual: Most audiences consume podcasts via video, creating opportunities for an omnichannel ad strategy
  • Creator-Verse Expansion: More than half of all P16+ follow a digital creator, as personalities become more mainstream
  • Box Office Breakthrough: 2026 features the largest domestic three-day weekend ever, led by Spider-Man: Brand New Day
  • Bad Actors in Digital Ad Tech: Google blocked 8 billion ads for ad network abuse, fraud, sexual content and other violations
  • Nielsen Currency Changes: Learn more about all seven updates that Nielsen implemented to Big Data + Panel on August 31
  • And more! 

Want to dive deeper? Click the report thumbnail on the top right of each slide to unlock the full reports.

Here's a sneak peek:

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