The scale and reach potential of cable TV is unmatched, which results in its audience and advertising advantage.
Among other premium programming, cable TV is the definitive source for breaking news and impassioned conversation within America’s endless news cycle, as well as the home to countless breathtaking moments in sports that unfold every night.
Beyond this passion for the content, this report highlights other benefits of cable TV for local market planning, such as:
- MVPD/STB Video on Demand, with an average of 93,000+ titles available, offers the ultimate platform for consumer choice, dwarfing those of the most popular SVOD services.
- Addressability provides advanced targeting options that align with matching subscriber data at the set-top box level.
- Cable TV drives business outcomes. Through several VAB-conducted analyses, we’ve seen significant upticks in website traffic, search and social curiosity nearly immediately after an advertiser launches a TV campaign. Of course, the powerful branding and call-to-action aspects of television also have the ability to drive brand sales and increase revenues.
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