The VAB Top 10 of Q2 2023
To help busy marketers stay up-to-date with the latest data, insights and analysis, we’ve gathered our 10 most-read charts in the second VAB Top 10 of 2023.
Among the stats and analysis, you’ll see how:
- Marketers are increasing their audience-based buying investment in uncertain economic conditions to achieve their main campaign priorities throughout the funnel.
- Marketers, like consumers, place their trust in the premium setting of CTV and perceive it as being less susceptible to ad fraud compared to numerous other digital platforms.
- TV advertising delivers thousands of new customers monthly for small and medium-sized brands across a variety of categories.
- Streaming services have tripled their TV investment but have also shifted more towards promoting specific programs to aid viewers’ content discovery.
- And much more!
Want more detail or analysis on anything you see? Once you’ve downloaded, simply click on the cover image for the Insights piece it is sourced from.
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