To clarify confusion around ad fraud in multiscreen TV, particularly in CTV, we have investigated where there is fraud and the extent to which it is occurring.
There is a sharp contrast between ad fraud vs. normal viewing behaviors that impact advertising. This requires a closer look at how they present themselves across platforms.
What you’ll learn:
- What constitutes real fraud
- How ad fraud in CTV compares to other digital platforms
- How the viewing environment of a platform impacts both consumer and advertiser trust
- How to minimize exposure to fraudulent practices
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