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NEW INSIGHTS

What is AI Fluency?

A foundational guide to key terms and concepts across AI, plus how it’s being used in modern marketing.

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UNDERSTAND AI NOW
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The Lead Story

An analysis of a VAB custom survey on media consumption and sentiments across 5 key voting and party affiliation groups.

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CUSTOM SURVEY
CREATED WITH TVISION

The Impression Gap

Why the hardest working impressions on CTV live within Premium Video Platforms

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CTV AD ATTENTION

VAB Insights Hubs

Your destination for data, trends and analysis
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What is AI Fluency?
What is AI Fluency?

A foundational guide to key terms and concepts across AI, plus how it’s being used in modern marketi...

The Lead Story
The Lead Story

An analysis of a VAB custom survey on media consumption and sentiments across 5 key voting and party...

TV Upfront Historical CPMs
TV Upfront Historical CPMs

VAB members only: historical broadcast, cable and streaming primetime CPMs

Multi-Currency Menu
Multi-Currency Menu

What are the basic differences in methodologies of the main TV currency providers?

Analysis of Google's 2025 Advertising Revenue
Analysis of Google's 2025 Advertising Revenue

What Google’s latest 10-K reveals about ad products on Google and YouTube—and why it matters for mar...

The Impression Gap
The Impression Gap

What works harder for marketers on CTV - Premium Video or YouTube?

The Illusions of the Internet
The Illusions of the Internet

What's real and what's fake? Uncovering 20 fallacies & realities of audience, advertising & content.

2026 Super Bowl Advertisers Success Stories
2026 Super Bowl Advertisers Success Stories

Analysis: How much branded search traffic did Super Bowl ads drive?

What sports are audiences streaming the most?
What sports are audiences streaming the most?

February 2026 Update - See which sports and leagues streamers are tuning into and view YOY growth.

What’s the Spread? NFL 2025 Season Viewership Trends
What’s the Spread? NFL 2025 Season Viewership Trends

12 Fast Facts on Audience Growth across Amazon Prime, NBC, ESPN/ABC and more.

Infographic: 6 Fast Facts on FAST
Infographic: 6 Fast Facts on FAST

Infographic rounding up the top stats on FAST - from increased influence and audience reach to ad re...

VAB’s Advanced Measurement Solutions Directory - New Update!
VAB’s Advanced Measurement Solutions Directory - New Update!

A streamlined guide to 19 measurement solutions in the advertising ecosystem today

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