TV drives discovery, education and sales results for brands

Welcome to the first release in our new category attribution series, exploring the impact premium video campaigns have on a brand’s sales.

In this pharma-focused report, we analyzed 17 prescription remedy brands including: Skyrizi, Rinvoq, Otezla, Wegovy, Tremfya, Vraylar, Sotyktu, Ozempic, Breztri, Arexvy, Camzyos, Eylea, Caplya, Ingrezza, Dupizent, Keytruda and Botox to quantify the real impact that TV has on sales.

What's inside the report?

• Key stats and trends on the pharmaceutical industry
• A breakdown of our analysis methodology
• Mid-funnel results: search and website traffic uplifts driven by TV
• Analysis of sales lift across leading pharma brands

Why Download?

See how multiscreen TV advertising delivers measurable sales impact while helping patients of all ages educate themselves and take action.