The unparalleled influence of ad-supported TV programs and characters permeates nearly every aspect of our lives.
It extends well beyond the living room and into the physical world, directly contributing billions to the economy across several industries, sparking trends, influencing public policy, creating celebrities and inspiring cultural experiences like travel.
This two-report series shows that no platform drives commitment like ad-supported TV’s premium video-at-scale.
TV @ the Epicenter of American Society, Volume I: Commerce and Communal Experiences highlights how TV brands live at the center of commerce and communal experiences.
TV @ the Epicenter of American Society, Volume II: Culture and Change highlights how TV brands permeate popular culture and affect societal change.
Click below to watch the video that accompanies this report!