YouTube enthusiasts have an inherent affection for the YouTube platform but that doesn’t mean they exclusively desire only digital-based, snackable, UGC content.
In fact, YouTube enthusiasts are video addicts who are highly engaged with content across platforms including long-form, professionally produced episodic programming from ad-supported TV.
When thinking about these viewers, it’s important to understand that it’s not an “either/or” proposition between YouTube and TV, but rather a desire for more content across platforms.
This custom study quantifies the ways YouTube enthusiasts demonstrate their commitment, engagement and passion for TV programming, as compared to all adults. We then compare this behavior to their engagement with original YouTube content.
See below for results that may surprise you…
YouTube enthusiasts are: