Insights Report & Infographic
#TVisSocial #FallSeason: How ‘Live’ TV Drives Continuous Online Conversations

This is the fourth report in VAB custom series, #TVisSocial,

which quantifies the significant engagement viewers have with TV programming as expressed through social media. This report analyzes ad-supported TV’s role within social conversations on Twitter during the first four weeks of the new fall broadcast season.

With the vast majority of TV viewing being watched live, the scale and engagement of ad-supported TV creates and captures ‘real-time’ moments in a way that no other platform can.  These moments are further amplified by passionate viewers through social media communities.


As the new broadcast season began, dozens of new and returning TV shows trended in the top 10 during primetime while televised sports - led by the MLB postseason, NFL and college football consistently drove fans to discuss the game action online. Also, when it comes to news, around-the-clock TV coverage generates continual social chatter for major current events.


Top trending highlights:

  • Overall, ad-supported TV accounted for 84% of the top 10 trending Twitter topics
  • At least one ad-supported TV-related topic trended #1 on 27 out of 28 nights
  • On average, ad-supported TV accounted for over two-thirds of the top 10 trending topics each night of the week
  • 87 ad-supported TV programs trended while other platforms only had a handful of trending content: YouTube (3), HBO (2), Netflix (2).


On Any Night, Over Two-Thirds Of Top 10 Trending Topics Were Based On Ad-Supported TV
Ad-Supported TV Accounts for Over 80% Of The Media Content That Trended In the Top 10

Infographic

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