which quantifies the significant engagement viewers have with TV programming as expressed through social media. This report analyzes ad-supported TV’s role within social conversations on Twitter during the first four weeks of the new fall broadcast season.
With the vast majority of TV viewing being watched live, the scale and engagement of ad-supported TV creates and captures ‘real-time’ moments in a way that no other platform can. These moments are further amplified by passionate viewers through social media communities.
As the new broadcast season began, dozens of new and returning TV shows trended in the top 10 during primetime while televised sports - led by the MLB postseason, NFL and college football consistently drove fans to discuss the game action online. Also, when it comes to news, around-the-clock TV coverage generates continual social chatter for major current events.
Top trending highlights:
Click below to check out the infographic that accompanies the report!