the choices marketers have where to run their campaigns have increased exponentially. In response to this growth, marketers have widened their consideration sets to include different types of video platforms.
In order to help marketers navigate this complexity, the VAB, in partnership with WARC, a global marketing knowledge and intelligence organization, developed “The Role of Premium Multi-screen Video in an Ad Campaign.” This white paper outlines the fundamental elements of a strong video ad platform.
This paper focuses on the role and effectiveness of premium multi-screen video - the professionally produced content of multi-screen Television and Cinema. We outline the important roles these media play in the new video agnostic landscape and explore how they “measure up” on the fundamental elements of a video ad platform. Here are a few highlights:
Reach and scale
The ability to drive sales
The presence of an emotional connection with consumers
Social and cultural relevance of the content
Strong data and analytics capabilities
Brand-building ad environment