New TV advertisers in 2024 represented a mix of lifestages
No, TV isn't just for big brands, it's for everyone!
In 2024, 344 brands launched their first national TV campaign - this analysis shares a breakdown of lifestages across the full set of new advertisers. You'll also see:
- An analysis of DTC advertisers and their brand age
- Analysis takeaways that share why technology and innovation has made TV easier to buy for all brands and why Multiscreen TV is a powerful driver of mid-funnel results for advertisers.
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