What’s the average age of a first-time national TV advertiser?
Insights: Question of the Week

What’s the average age of a first-time national TV advertiser?

Hint: Multiscreen TV is for brands of all ages

New TV advertisers in 2024 represented a mix of lifestages

No, TV isn't just for big brands, it's for everyone!

In 2024, 344 brands launched their first national TV campaign - this analysis shares a breakdown of lifestages across the full set of new advertisers. You'll also see:

  • An analysis of DTC advertisers and their brand age
  • Analysis takeaways that share why technology and innovation has made TV easier to buy for all brands and why Multiscreen TV is a powerful driver of mid-funnel results for advertisers.

Check out our other "Question of the Week" content!

Get Immediate Access To Our Content

You have questions. We have answers.

Get immediate access to our Insights library.