C3 and C7 ratings will be used for the ’23-’24 TV season.
On April 27, 2023 Nielsen communicated to clients that their legacy panel-only national TV audience measurement service (C3 / C7 ratings) will continue to serve as their ‘currency of record’ for the ‘23-’24 TV season.
Therefore, the Nielsen TV currency will remain unchanged for at least the ’23-’24 TV season and, as of now, there has been no ‘official’ decision on currency beyond Q3 ’24. We have updated this piece below, originally released on April 6, to reflect this new information.
This piece will help you understand what the eventual retirement of C3 / C7 ratings means for the industry and your marketing campaigns. You'll learn why this change is happening, what’s replacing these metrics and how to prepare.
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