“Pure-play” internet brands, whose businesses are solely reliant on internet traffic to drive revenue, spent over $4 billion on TV advertising in 2013 alone, which reflects a 37% increase over only the last five years.
So why do brands that have built their business through the internet rely on television as a primary traffic driver? Simple…it swells any given channel with the most productive leads:
- In an analysis of 75 "pure-play" internet advertisers, 85% show a direct correlation between TV spend and website traffic.
- An analysis of 12 different categories proves that TV generates increased revenue from the first year on-air
What is the Impact of TV Spend?
63 of the 75 Pure-Play Internet Brands Analyzed Exhibited a Direct Correlation Between TV Spend & Website Traffic
More Evidence That TV Drives Internet Traffic:
Two Independent Studies Confirming TV Ads are Primary Generators of Website Traffic
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