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Press Release | Oct 29, 2024
As Gen Z Pulls Back From Social Media, TV, Streaming & Cinema Are Filling The Void...Creating A Unique Opportunity For Brands
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Press Release | Jul 16, 2024
VAB Releases Three-Part Insights Series Addressing Issue of Data Privacy and Security
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Press Release | May 14, 2024
Research: Gen Z More Impacted and Influenced by TV and Streaming Than by Social Media
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Press Release | Apr 30, 2024
Do Marketers Fear Finding Out The Truth About Ad Fraud? 5 Inconvenient Truths Answer That Question
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Press Release | Apr 3, 2024
U.S. Joint Industry Committee Grants Certification Ahead of 2025 Upfronts, Provides Transparency on Transactional Readiness of Cross-Platform Solutions
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Press Release | Feb 7, 2024
VAB Examines NFL 2023 Season's Record-Breaking Viewership Growth
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Press Release | Jan 4, 2024
VAB Releases Report Offering In-Depth Look at the Hidden Costs of Digital Ad Fraud
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Press Release | Oct 31, 2023
Analysis: In a Wave of Online Misinformation, Multiscreen TV Delivers Consumer Trust
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Press Release | Aug 16, 2023
VAB Survey: 36% of TV Audiences Have Interacted With Shoppable Ad QR Codes
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Press Release | Jul 11, 2023
VAB's Sean Cunningham Named Among Crain's New York Business' 2023 'Notable Leaders in Advertising, Marketing & PR'
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Press Release | May 2, 2023
Analysis: New TV Advertiser Spend Higher in 2022 Than in Previous Three Years
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Press Release | Mar 21, 2023
VAB Releases Comprehensive Report Examining How TV Drives Business Outcomes
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Press Release | Mar 14, 2023
What Is TV? New Report by Video Advertising Bureau (VAB) Provides a Modern Look at How Consumers Define TV--and the Implications for Marketers
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Press Release | Mar 7, 2023
Video Advertising Bureau: These Are the Top Streaming Trends Impacting Marketing Plans in 2023
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Press Release | Mar 6, 2023
U.S. Joint Industry Committee Reveals Certification Criteria for Premium Video Cross-Platform Currencies
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Press Release | Feb 8, 2023
2022 NFL Season Viewership: What Was the Impact of Thursday Night Football's Shift to Streaming?
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Press Release | Jan 9, 2023
NATIONAL PROGRAMMERS CREATE FIRST U.S. JOINT INDUSTRY COMMITTEE TO FOCUS ON PREMIUM VIDEO CURRENCY
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Press Release | Aug 8, 2022
Post-Upfronts Survey Finds 85% of Networks Are Increasingly Adopting New Measurement Providers
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Press Release | Apr 20, 2022
Video Advertising Bureau (VAB) Announces New Position of Vice President of Measurement Solutions
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Press Release | Sep 29, 2020
Ad-Supported Streaming Continues to Grow According to New VAB Study
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Press Release | Aug 20, 2020
Advertising Campaigns with Messages Tied to Diversity & Inclusion Increase Business Outcomes
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Press Release | Aug 18, 2020
Advertising Campaigns Featuring Messages Tied to Diversity & Inclusion Increase Business Outcomes
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Press Release | Jun 16, 2020
Video Content Accounts for 75% of Nighttime Trending Twitter Topics
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Press Release | May 19, 2020
VAB‘s Analysis of 100 Years of Economic Data Reveals Effect of Advertising Investment During Health Crises and Recessions
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Press Release | Apr 30, 2020
VAB Examines How Media is Helping Americans Cope During Pandemic in News As Time Goes By Custom Study
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Press Release | Apr 6, 2020
VAB's TV in the Time of COVID-19 Evaluates Surges in Viewership
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