Adweek Elevate: TV & Video Measurement
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ADWEEK TV ELEVATE: TV AND VIDEO MEASUREMENT 

Resilience: Preparing for the Future of TV  

Sean Cunningham, President & CEO, VAB, sat down with Adweek to explore the current space including lessons to be learned as we look ahead across content creation, advertising trends, analytics revenue streams, and more. VAB, U.S. marketer’s foremost industry source for insights-driven video research and intelligence. With the primary goal of helping marketers to make smarter, more educated media decisions an area of focus of late is the TV landscape and what the re-bound in a post-pandemic world will look like. 

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