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Ampersand's National Insights Report
Modernizing Reach & Frequency
Ampersand, the advanced TV media company representing the unified multiscreen footprint of its owners Comcast, Charter and Cox, recently unveiled an insights report on how marketers should be assessing and addressing their national campaigns.
After analyzing dozens of campaigns across the past 12 months, the white paper seeks to show commonalities of waste in the typical national campaign. As important, Ampersand shows how marketers can overcome these challenges for more improved reach and frequency. To learn more, click here.
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