Across the Industry
Ask the Experts: Why Local Businesses are Shifting Towards an Audience-First Mindset
VAB EVP Danielle Delauro joins Cox Media for a webinar.
Did you know that only 1 in 5 marketers believe they are reaching the right audience with their advertising message? With audience-based ad buying, you can target your ideal customer with minimal waste, ensuring every dollar spent is maximized. In this webinar, we partnered with Danielle Delauro of the Video Advertising Bureau (VAB) to discuss real-world examples as we uncovered what audience-based buying is, why it has quickly gained momentum and the upside it has generated for local businesses. Watch the recorded webinar below.
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