Best Practices + the Growing Incremental Reach Opportunity for Marketers in Video Streaming, Op-Ed by Jason Wiese
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Best Practices for Marketers in Video Streaming

Quirks Media Op-Ed by Jason Wiese, VAB SVP, Director of Strategic Insights


Fueled by the COVID-19 Pandemic, the collective number of "cord-cutters" and "cord-nevers" has nearly doubled over the last three years – with cordless audiences now accounting for 44% of adults vs. 23% in 2018. Through research and real-word case studies, Jason Wiese shares how how marketers can achieve incremental reach and achieve brand success by engaging "cordless" audiences, which have been previously deemed hard-to-reach. Read more here.


By making smart investments and strategic decisions, today’s marketers are well-positioned to successfully connect with the cordless and drive business success in both the short term and long term as streaming continues evolving.

By Jason Wiese

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Reaching ‘Corded’ and ‘Cordless’ Audiences Through Video Streaming
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Learn how a streaming video component delivers incremental reach and viewer engagement and the nuanced viewing behaviors by ‘cord status’
Impact In Action
Stream On - 23 Real-World Case Studies Highlighting how Video Streaming Drives Brand Success
Stream On - 23 Real-World Case Studies Highlighting how Video Streaming Drives Brand Success

You’ll also learn the eight best practices marketers are using in their streaming campaigns to drive this success

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