Best Practices + the Growing Incremental Reach Opportunity for Marketers in Video Streaming, Op-Ed by Jason Wiese
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Best Practices for Marketers in Video Streaming

Quirks Media Op-Ed by Jason Wiese, VAB SVP, Director of Strategic Insights

Fueled by the COVID-19 Pandemic, the collective number of "cord-cutters" and "cord-nevers" has nearly doubled over the last three years – with cordless audiences now accounting for 44% of adults vs. 23% in 2018. Through research and real-word case studies, Jason Wiese shares how how marketers can achieve incremental reach and achieve brand success by engaging "cordless" audiences, which have been previously deemed hard-to-reach. Read more here.

By making smart investments and strategic decisions, today’s marketers are well-positioned to successfully connect with the cordless and drive business success in both the short term and long term as streaming continues evolving.

By Jason Wiese

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