Building Brands in a Performance-Driven Digital World
Short-Term Results & Long-Term Brand Health
“Behind the Numbers” podcast - VAB’s EVP, Danielle DeLauro in discussion with eMarketer's Principal Analyst Nicole Perrin
VAB EVP Danielle DeLauro explores the pressure marketing leaders face to achieve short-term results at the expense of long-term brand health.
Listen to the podcast below
This podcast is based on VAB Marketers' Guide, A Matter of Principle
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