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Consumer Assumptions Based On Age No Longer Apply
MediaPost Op-Ed by Leah Montner-Dixon, VAB Associate Insights Director
Delayed adulthood is how younger and older generations are achieving 'life milestones' at their own pace. The traditional path to adulthood has evolved and marketer should be mindful that assumptions around what people buy based on their age no longer apply. Leah Montner-Dixon, VAB Associate Insights Director shares her own experiences and insights on how marketers can unlock the full value of audience-based buying to more effectively engage target audiences. Read more here.
As purchases become increasingly dictated by life stage and behaviors, this underscores the importance of considering a more modern, audience-first approach. One that allows marketers to target their campaigns based on buying habits and personal characteristics, rather than a blunt demographic like adults 18-49.
By Leah Montner-Dixon
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