Conviva’s State of Streaming Q3 2021
Partner Insights from Conviva
Given that streaming consumption has increased 266% over the past three years and so many people predicted the pandemic lockdown period to be the pinnacle, it’s almost inconceivable that it continued to grow this quarter. But it did—up 21% over Q3 2020. Not only that, but streaming platforms are investing heavily in video content on social media. So, it seems that streaming video—whether it’s a massively popular streaming show, a trailer promoting that show on YouTube, or a range of TikTok video fan reactions—will continued to entertain populations the world over.
Other highlights from Conviva’s State of Streaming Q3 2021 include:
- Advertising continues advances in streaming: Between this quarter and the last, ad impressions and ad attempts were up over 30%, a good sign for publishers and advertisers alike.
- Quality impacts quantity: Engagement and quality of the experience for viewers are highly correlated with viewers tuning out as buffering increases or picture quality declines.
- Big screen domination persisted: Despite seeing a slight decrease in share over Q3 of last year, big screens still accounted for almost three quarters of viewing time worldwide.
Conviva is the census, continuous measurement, and engagement platform for streaming media. Powered by our patented Stream SensorTM and Stream IDTM, our real-time platform enables marketers, advertisers, tech ops, engineering, and customer care teams to acquire, engage, monetize and retain their audiences. Conviva is dedicated to supporting brands like CCTV, DAZN, Disney+, Hulu, Paramount+, Peacock, Sky, Sling TV, TED, and WarnerMedia as they unlock the incredible opportunity in streaming media. Today our platform processes nearly 3 trillion streaming data events daily, supporting more than 500 million unique viewers watching 200 billion streams per year across 4 billion applications streaming on devices. Conviva ensures digital businesses of all sizes can stream better—every stream, every screen, every second.
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